Just to get started for myself.
Any developer who doesn't care about the business is not a good software engineer. --Zhentian
The cycle of doing analytics
There are five steps:
- Define & Measure KPIs: Identify and capture KPI (key performance indicator) that show if you are reaching your business goals (KBRs)
- Report: Generate reports on collected data
- Analyze: Evaluate site perofrmance
- Optimize: Implement site and marketing changes and test their effectiveness
- Innovate: Experiemnt with new ideas to drive value
KPI Examples
Business Vertical: Travel
Key Business Requirement: Increase visitor interaction with site, incrase online bookings
Conversion Events: Purchase travel services, Sign up for programs
KPI:
Revenue per booking
Look to Book Ratio
Scales Cycle
Origin & Destination Reporting
Campaign affinity variance
Business Verical: Media / Advertising
Key Business Requirement: Attract repeat visitor who explore the site in-depth and view ads on each page
Conversion Events: Content consumption by content group
KPI:
Page views
Monthly Unique Visitors
page views per visit
visits per visitors
# of Subscriptions
Business Vertical: Retail
Key Business Requirement: Drive site visitors to purchase products or services onlin
Conversion Events: Product view, Cart Addition, Purchas
KPI:
Revenue
Averatge Revenue per visit
Orders
Average order Value
Order coversion Rate
