1.运用场景
CTR模型/item冷启动/多队列召回。
2.创新点
highlight the cold-start channel issue in multi-channel matching,which is essential in real-world integrated personalized recommendation systems.
first to combine the field-level internal attention with contextual attention in the matching module.
3.算法原理
3.1 网络框架
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3.2 Internal and Contextual Attention Network for Cold-start Multi-channel Matching in Recommendation
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4.算法理解
多item多通道召回,存在item有冷启动问题,将多通道信息融合做推荐。