北京时间2013年10月23日苹果举行了秋季发布会，发布会的开场视频也是WWDC 2013的开场视频，短短的文字却值得人深思。
本来准备引用优酷的视频，可是在观看中想暂停视频将文字摘抄下来，暂停时却出现一个大大的“天猫双11”广告，将所有文字全部挡住，让人很是恼火！一气之下，改用腾讯视频，视频如下：
视频中的文字如下：
if everyone is busy making everything, how can anyone perfect anything?
we start to confuse convenience with joy, abundance with choice.
designing something requires focus.
the first thing we ask is what do we want people to feel?
feel?
delight, surprise, love, connection, then we begin to craft around our intention.
it takes time...there are a thousand no's for every yes.
we simplify, we perfect, we start over util every thing we touch enhances each life it touches.
only then do we sign our work.
-- Designed by Apple in California