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  • doubleclick-video-skipable

    from:https://support.google.com/adxbuyer/answer/2691733?hl=en

    Implement skippable functionality using VAST creatives

    Ad Exchange supports skippable ads that use VAST 2.0 (via a custom in-line skippable tracking element in the XML) or VAST 3.0 with built-in skippable ad tracking functionality. When a skippable ad is served, the publisher player reads the response and displays a skippable button, if the ad has been correctly implemented as skippable.

    To render an in-stream video creative as skippable:

    VAST 2.0: Creatives must include at least one Tracking node under Ad/Inline/Extensions/Extension/CustomTracking, with the attribute event="skip". The content of the node should be a CDATA-wrapped URI that the video player will ping if and when the user clicks the skip button.

    <CustomTracking> 
     <Tracking event="skip">
      <![ CDATA[http://googleads.g.doubleclick.net/pagead/conversion/?ai=BYjRF3nOCTrGYG8_a-
      gbhkeDyAaKnaCios789IQ1234aBCdEfg87OPAWiod98L0adVlkjpiu9PKJ9O00qKsS998983J;FAPOIAPIUH99PI
      JH9hkli899hif989KUH73lkpO ]]>
     </Tracking>
    </CustomTracking> 
    

    VAST 3.0: Creatives only need to include the skip event, not the custom tracking extension. Also, the skipOffsetattribute on the linear element must be set to 00:00:05.

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  • 原文地址:https://www.cnblogs.com/lavin/p/8603050.html
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