Nginad广告生成代码分析

大家都知道实时竞价的广告一般会在一个iframe中，这个iframe会有一个复杂的src。那么这个iframe是如何生成的？

这里分析NginAd作为exchange时，如何让媒体网站通过引用一段ad tag达到竞价的目的。

当一个媒体网站对接到NginAd，注册完毕后，NginAd会给出一段Ad Tag，将这个Tag加到媒体网站内便会出现一个实时竞价的iframe。 给出一个Ad tag的示例：

script type='text/javascript' src='http://server.nginad.com/ad/nginad.js?pzoneid=7&height=400&width=240&tld=www.kliupubdomain.com&cb=1421739738' 

这段Ad tag会执行nginad.js脚本，后面的参数附上了广告位的各种参数，那么这段脚本是怎么把广告拉进来的？我们分析下nginad.js的代码。 nginad.js的代码很长，我贴在最后，先讲解下它的执行过程。

1. 参数解析

标准html语法中，script标签是无法带参数的，所以这段tag只会简单的执行nginad.js。nginad.js脚本运行后，第一件事是从网页当前的dom树中找到自己所在的script节点，把参数
pzoneid=7&height=400&width=240&tld=www.kliupubdomain.com&cb=1421739738
解析出来，它的做法是在当前DOM中找到nginad.js所在的< script >元素，通过正则表达式的方式抽出参数字段并解析。

2. iframe创建

接下来，nginad.js解析自己script标签所在位置，如果它不在iframe的根部，就会自己创建一个iframe，并把它添加到dom树上自己的位置之前。

3. iframe src拼接

再接下来就是最关键的iframe src拼接，脚本会解析出当前网页所在url和可能的传递url，当前广告位是否在屏幕显示范围内，当前广告位的位置，大小等等一切信息，然后拼接成一个链接，链接的形式大致是
http://server.nginad.com/delivery?params
这个链接被作为iframe的src，查看nginad的源代码可知，当向这个地址发出http请求时，就相当于发出了一次竞价请求，nginad根据后面的params向所有注册的DPS发出广告竞价请求。最后获胜者给出的adm，也就是物料网址作为返回。因此当加载这个iframe时，用户便会看到最后竞价成功的广告内容。

附　nginad.js 代码

/**
 * CDNPAL NGINAD Project
 *
 * @link http://www.nginad.com
 * @copyright Copyright (c) 2013-2015 CDNPAL Ltd. All Rights Reserved
 * @license GPLv3
 */

var adserver_domain = 'localhost';
var script_name = 'nginad.js';
var delivery_path = '/delivery/impress';

var quality_scoring_pixels = [                   
	// QS SERVICE 1
	// "http://myqualityscore1.com/server/pixel.htm?uid=user_id", 	
	// QS SERVICE 2
	// "http://myqualityscore2.com/server/pixel.htm?uid=user_id",				
	// QS SERVICE 3
	// "http://myqualityscore3.com/server/pixel.htm?uid=user_id",		
];

var cookie_matching_pixels = [                   
	// ZENOVIA EXCHANGE
	// "http://sync.nj.zenoviaexchange.com/usersync2/partner_id", 		
	// TURN
	// "http://ad.turn.com/server/pixel.htm?fpid=13&r=12345", 	
	// MEDIA MATH
	// "http://pixel.mathtag.com/sync/js?sync=auto",				
	// DSTILLERY
	// "http://idpix.media6degrees.com/orbserv/hbpix?pixId=1",		
	// CHANGO
	// "http://lj.d.chango.com/m/lj?r=12345",	
	// RFI HUB
	// "http://p.rfihub.com/cm?in=1&pub=1",					
	// APPNEXUS
	// "http://ib.adnxs.com/getuid?http://mydomain.com/merge?pid=12&3pid=$UID",	
	// RTB BIDDER
	// "http://match.rtbidder.net/match?p=31&ord=12345",			
	// SITE SCOUT
	// "http://pixel.sitescout.com/dmp/pixelSync?network=partner_id",	
	// CASALE MEDIA
	// "http://ip.casalemedia.com/usermatch?s=178636&cb=http%3A%2F%2Fmydomain.com%2Fmerge%3Fpid%3D18%263pid%3D",	
	// IPONWEB:
	// "http://x.bidswitch.net/sync?ssp=fmx",
	// TRADE DESK
	// "http://data.adsrvr.org/track/cmf/generic?ttd_pid=partner_id",
	// RUBICON PROJECT
	// "http://pixel.rubiconproject.com/tap.php?v=other&nid=partner_id&put={user_token}&expires={days}",
	// AUDIENCE SCIENCE
	// "http://pix04.revsci.net/D08734/a3/0/3/0.302?matchId=100&PV=0"
];
                           
function createTrackingPixel(url) {
	
	(new Image()).src = url;

}

function fireCookieMatchingPixels() {
	
	for (i in cookie_matching_pixels) {
		createTrackingPixel(cookie_matching_pixels[i]);
	}

}

function fireQSPixels() {
	
	for (i in quality_scoring_pixels) {
		createTrackingPixel(quality_scoring_pixels[i]);
	}

}

if (typeof NGIN_AdsiFrame_Opts === "undefined") {
	
	var NGIN_AdsiFrame_Opts = null;
	
}

if (typeof NGIN_placement_id === "undefined") {
	
	var NGIN_placement_id = null;

}

var NGIN_AdsiFrame=(function() {
	
  function isInIframe() {
	 
	  return self !== top;
  
  }
  
  function getScriptTag() {
	  
	  if('currentScript' in document) {
		  return document.currentScript;
	  }
	  
	  var scripts = document.getElementsByTagName('script');
	  var last_script = scripts[scripts.length-1];
	  var rg = new RegExp(script_name, 'i');
	  if(last_script.src.search(rg) >= 0) {
		  return last_script;
	  } else {
		  try{
			  for(var n = scripts.length-1; n >= 0; n--) { 
				  if(scripts[n].src.search(rg) >= 0) {
					  return scripts[n];
				  }
			  }
		  }catch(e) {
			  
		  }
	  }
	  return last_script;
  }
  
  function getQueryString() {
	  
    var myScript=getScriptTag();
    var rg = new RegExp(script_name, 'i');
    if(myScript.src.search(rg) >= 0) {
    	return myScript.src.replace(/^[^?]+??/,'');
    } else {
    	return false;
    }
  }
  
  function getQueryStringArg(qs, key, default_) {
	  
    default_ = default_||'';
    var query_obj = {};
   
    qs.replace( new RegExp("([^?=&]+)(=([^&]*))?","g"), function($0,$1,$2,$3) { query_obj[$1] = $3; } );
    
    if(typeof(query_obj[key]) === 'undefined' || query_obj[key] === null) {
    	return default_;
    } else {
    	return query_obj[key];
    }
  }
  
  function getSiteURL() {
	  
    var site_loc='';
    
    try{
    	if(isInIframe() && document.referrer) {
    		site_loc = document.referrer.replace(/^s+|s+$/g,'');
    	} else {
    		site_loc = document.location.href;
    	}
    } catch(e) {
    	
    }
    return site_loc.replace(/["']/g,'');
  }
  
  function getRefSiteURL() {
	  
    var ref='';
    if(!isInIframe()) {
    	ref=document.referrer.replace(/^s+|s+$|["']/g,'');
    }
    return ref;
  }
  
  function getOD() {
	  
	  return parseUri(document.location.href.replace(/["']/g,'')).host;
  
  }

  function getNGINZoneId(zoneid) {
	  
    var id = 'NGIN_' + zoneid;
    
    var obj = document.getElementById(id);
    
    if(!obj) {
    	return id;
    }
    
    var i = 1;
    
    while(obj) {
      
    	id = 'NGIN_' + zoneid + '_' + i;
    	obj = document.getElementById(id);
    	i++;
    }
    return id;
  }
  
  function getNGINAtf(id, viewport){
    
	  var ret="";
	  
	  if(!viewport || viewport.status != "ok") {
		  ret="error";
	  }
	  
	  try {
		  
		  var rect = getNGINPosition(id);
		  ret = ((rect.x+rect.width <= viewport.x + viewport.width) && (rect.y + rect.height <= viewport.y + viewport.height));
		  
	  } catch(e) { 
		  
		  ret="error";
	  }
    
	  return ret == true ? 1 : 0;
  }
  function getNGINPosition(id, width, height) {
	  
    var w = (width) ? width : 0; 
    var h = (height) ? height : 0;
    var y = 0;
    var x = 0;
    var rect = { x:x, y:y, w, height:h };
    var de = document.documentElement;
    
    try {
    	
      var obj = document.getElementById(id);
      while (obj) { 
    	  rect.x += obj.offsetLeft;
    	  rect.y += obj.offsetTop;
    	  obj = obj.offsetParent;
      }
      
      if(self.pageYOffset) {
    	  
    	  rect.x -= self.pageXOffset;
    	  rect.y -= self.pageYOffset;
    	  
      } else if (de && de.scrollTop) {
    	  
    	  rect.x -= de.scrollLeft;
    	  rect.y -= de.scrollTop;
      
      } else if (document.body) {
        
    	  rect.x -= document.body.scrollLeft;
    	  rect.y -= document.body.scrollTop;
      
      }
    } catch(e){
    	
    }
    
    return rect;
  }
  
function getNGINViewport() {
	    
	  var viewport = {x:0,y:0,0,height:0,status:''}
	  var bw = 0;
	  var bh = 0;
	  var de = de;
	  var w = window;
	  var db = document.body;
	  
    try {
      
    	if (typeof w.innerWidth==='number') {
    		bw=w.innerWidth;
    		bh=w.innerHeight;
    	} else if(de && (de.clientWidth || de.clientHeight)) {
    		bw = de.clientWidth;
    		bh = de.clientHeight;
    	} else if (db && (db.clientWidth || db.clientHeight)) {
    		bw = db.clientWidth;
    		bh = db.clientHeight;
    	} else if (de && (de.offsetWidth || de.offsetHeight)) {
    		bw = de.offsetWidth;
    		bh = de.offsetHeight;
    	}
     
    	viewport.status = "ok";
    	viewport.width = bw;
    	viewport.height = bh;
    	
    } catch(e){ 
    	viewport.status="error";
    }
    
    return viewport;
  }
  
function parseUri(u) {
	  
    try{
      
    	var o = {
    			key:["source","protocol","authority","userInfo","user","password","host","port","relative","path","directory","file","query","anchor"],
    			q:{name:"queryKey", parser:/(?:^|&)([^&=]*)=?([^&]*)/g},
    			parser:{loose:/^(?:(?![^:@]+:[^:@/]*@)([^:/?#.]+):)?(?://)?((?:(([^:@]*)(?::([^:@]*))?)?@)?([^:/?#]*)(?::(d*))?)(((/(?:[^?#](?![^?#/]*.[^?#/.]+(?:[?#]|$)))*/?)?([^?#/]*))(?:?([^#]*))?(?:#(.*))?)/}
    	};
    	
    	var m = o.parser.loose.exec(u);
    	var uri={};
    	
    	var i = 14;
    	while(i--) {
    		uri[o.key[i]] = m[i] || '';
    	}
      
    	uri[o.q.name] = {};
    	uri[o.key[12]].replace(o.q.parser, function($0,$1,$2){ if($1) uri[o.q.name][$1]=$2; } );
    	
    	return uri;
    	
    } catch(e) {
    	this.reportError('Failed to get OD',e);
    }
    
    return u;
  }

function getNGINQueryString(id, qs, atf, add_all_tokens) {
	  
	  var qstring = '?atf=' + atf;
	  
	  var viewport = getNGINViewport();
	  
	  if(viewport && viewport.status == "ok") {
		  qstring += '&scres_height=' + viewport.height;
		  qstring += '&scres_width=' + viewport.width;
	  }

	  var adPosition = getNGINPosition(id);
	  
	  if(adPosition) {
		  qstring += '&adpos_x=' + adPosition.x;
		  qstring += '&adpos_y=' + adPosition.y;
	  }
	  
	  var e = encodeURIComponent;
  
	  if (add_all_tokens) {
		  qstring += '&loc=' + e(getSiteURL()) + '&od=' + e(getOD()) + '&ref=' + e(getRefSiteURL());
	  }
	  
	  var args = qs.split('&');
  
	  for (var i = 0; i < args.length; i++) {
		  
		  var arg = args[i].split('=')
		  var key = arg[0]
		  var value = arg[1];
		  
		  if (key === 'debug' 
			  || key === 'u' 
			  || key === 'zoneid' 
			  || key === 'pzoneid' 
			  || key === 'n' 
			  || key === 'NGIN_domain'
			  || key.match(/^NGIN_/)
			) { 
			  qstring += '&' + e(key) + "=" + e(value);
		  }
	  }
	  
	  return qstring;
}

function createiFrame(id, width, height) {

	

	  var ifrm = document.createElement('iframe');
	  
	  ifrm.setAttribute('id',id);
	  ifrm.setAttribute('margin','0');
	  ifrm.setAttribute('padding','0');
	  ifrm.setAttribute('frameBorder','0');
	  ifrm.setAttribute('width',width+'');
	  ifrm.setAttribute('height',height+'');
	  ifrm.setAttribute('scrolling','no');
  
	  try {
		  
		  ifrm.style.margin = "0px";
		  ifrm.style.padding = "0px";
		  ifrm.style.border = '0px none';
		  ifrm.style.width = width + "px";
		  ifrm.style.height = height + "px";
		  ifrm.style.overflow = 'hidden';
		  
	  } catch(e) {
		  
	  }
	  
	  return ifrm;
}

// fire off cookie matching pixels first
fireCookieMatchingPixels();

// next, fire off quality scoring pixels
fireQSPixels();

// now process the ad tag
var qs = null;
var scriptTag;
var fpTag;

if (NGIN_AdsiFrame_Opts!==null) {
	  
	  qs = NGIN_AdsiFrame_Opts;

} else {
	
	  qs = getQueryString();

}

var cdpnLocTag = "<script type='text/javascript'>var NGIN_Loc={};" + "NGIN_Loc.loc='" + getSiteURL() 
					+ "';NGIN_Loc.ref='" + getRefSiteURL() 
					+ "';NGIN_Loc.ifr='" + (isInIframe() ? '1' : '0') 
					+ "';NGIN_Loc.od='" + getOD() + "';</script>";

var domain = getQueryStringArg(qs,'NGIN_domain', adserver_domain);

var abf = 0;
var id = getQueryStringArg(qs, 'pzoneid');
if (!id) {
	id = getQueryStringArg(qs, 'zoneid');
}

abf = getNGINAtf(id, getNGINViewport());

var org_tld = getQueryStringArg(qs, 'tld', "");
var ct_url = getQueryStringArg(qs, 'ct0', "");
var buyer_id = getQueryStringArg(qs, 'buyerid', "");
var sndprc = getQueryStringArg(qs, 'sndprc', "");
var ui = getQueryStringArg(qs, 'ui', "");
var cb = Math.round(new Date().getTime() / 1000);

var adQueryString = getNGINQueryString(id, qs, abf, false);
adQueryString += "&dt=in";
adQueryString += "&buyerid=" + escape(buyer_id);
adQueryString += "&loc=" + escape(getSiteURL());
adQueryString += "&ref=" + escape(getRefSiteURL());
adQueryString += "&ifr=" + (isInIframe() ? '1' : '0');
adQueryString += "&tld=" + escape(getOD());
adQueryString += "&sndprc=" + escape(sndprc);
adQueryString += "&ui=" + ui;
adQueryString += "&ct=" + escape(ct_url);
adQueryString += "&org_tld=" + escape(org_tld);
adQueryString += "&cb=" + cb;

var fpTag = '<scr'+'ipt type="text/javascript" src="http://' + domain + delivery_path
			  + adQueryString + '"></scr' + 'ipt>';
var htmlPrefix = "<html><head><title></title></head><body style='padding:0px;margin:0px;'>";
var htmlSuffix = "<![if !IE]><script type='text/javascript'>document.close();</script><![endif]></body></html>";

if (isInIframe()) {
	document.write(fpTag);
} else {
	  
  if (NGIN_AdsiFrame_Opts !== null) {
  	
  	var placement = NGIN_placement_id || "NGIN_FPI_" + getQueryStringArg(qs, 'z', 0);
  	scriptTag = document.getElementById(placement) || getScriptTag();
  
  } else {
  	scriptTag = getScriptTag();
  }
  
  var width = getQueryStringArg(qs, 'width', 160);
  var height = getQueryStringArg(qs, 'height', 600);
  var ifrm = createiFrame(id, width, height);

  scriptTag.parentNode.insertBefore(ifrm, scriptTag);
 
  fpTag = '<scr'+'ipt type="text/javascript" src="http://' + domain + delivery_path + adQueryString + '"></scr'+'ipt>';

  if(getQueryStringArg(qs, 'NGIN_src', '0') === '1') {
  	
    var ad_server_domain = getQueryStringArg(qs, 'NGIN_ad_domain', adserver_domain);
    ifrm.src = 'http://' + ad_server_domain + delivery_path + adQueryString;
    
  } else {
  	
    var ifr_content = ifrm.contentWindow.document || ifrm.contentDocument;
    ifr_content.write(htmlPrefix + fpTag + htmlSuffix);
    
  }
}

  return {};
})();

NGIN_placement_id = null;
NGIN_AdsiFrame_Opts = null;