Getting listed on the first page of Google is an incredible accomplishment. Your efforts shouldn't stop there, however.
A general listing without all the bells and whistles just won't get you the same amount of site traffic as it used to since users tend to go for the one that stands apart from the rest. The search engine competition is fierce, so don't get left behind while everyone else makes the necessary changes to get noticed.
Consider how you would approach building the perfect web page. You might fine tune your headings, messaging, include images, and add resources to increase conversions. Conversion rate optimization (CRO) is just as important in the search engine result pages (SERPs).
Here are a few tips that should help your Google search result attract the most attention.
SERP Optimization
Enticing Meta Descriptions With a Call-to-Action
Your meta descriptions won't have an effect on your rankings, however,
this is your chance to encourage searchers to click your link over your
competition's.
Your descriptions should range from 100 to 150
characters. Use them wisely. Anything shorter or longer might result in
an error reported in Google Webmaster Tools.
Describe what the page
or service is about and then ask the user to do something with a
call-to-action (CTA). In my example, I include my phone number and
mention that we pick up the phone (you'd be surprised how many companies
don't).
Have you ever wondered what would happen if you had
multiple page title tags in the head of your webpage? How about multiple
meta description tags? Check out this Google SERP experiment.
Search Engine Friendly URLs
If your domain name has your targeted keyword(s) in it, that's a bonus, however, don't go out of your way to buy an exact match domain name and get caught up in the exact match domain algorithm.
Utilize search engine friendly file names and permalink structures to make your listing more relevant, for example, /awesome-web-page/. URLs, for example, ?pageid=246, don't say anything to the user and won't help your rankings.
Google Authorship
Google authorship is one of the most effective ways to make your search result stand out from the others, especially if nobody else in your niche is doing it. If you Google anything SEO related, the SERPs are peppered with faces; however, if you're in an industry that is less tech savvy, like construction or real estate, you could likely be the only one with your face in the search results.
Authorship is pretty easy to implement. If you haven't already claimed your content with Google authorship, follow this tutorial to find out how.
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