UTM & User Tracking Message
utm_source
UTM Parameters
# There are 5 parameters you can add to your URLs:
utm_source: Identify the advertiser, site, publication, etc. that is sending traffic to your property, for example: google, newsletter4, billboard.
utm_medium: The advertising or marketing medium, for example: cpc, banner, email newsletter.
utm_campaign: The individual campaign name, slogan, promo code, etc. for a product.
utm_term: Identify paid search keywords. If you're manually tagging paid keyword campaigns, you should also use utm_term to specify the keyword.
utm_content: Used to differentiate similar content, or links within the same ad. For example, if you have two call-to-action links within the same email message, you can use utm_content and set different values for each so you can tell which version is more effective.
# Each parameter must be paired with a value that you assign. Each parameter-value pair then contains campaign-related information.
For example, you might use the following parameter-value pairs for your Summer Sale campaign:
utm_source = summer-mailer to identify traffic that results from your Summer Sale email campaign
utm_medium = email to identify traffic from the email campaign vs. the in-app campaign
utm_campaign = summer-sale to identify the overall campaign
If you used these parameters, your custom-campaign URL would be:
https://www.example.com/?utm_source=summer-mailer&utm_medium=email&utm_campaign=summer-sale
When you add parameters to a URL, you should always use utm_source, utm_medium, and utm_campaign.
utm_term and utm_content are optional.
utm_ is simply the required prefix for these parameters.
demos
utm_source
https://developers.google.com/web/updates/2020/05/devtools?utm_source=devtools#performance
https://www.wufoo.com/home/?utm_source=xgqfrms
utm_campaign, utm_content
Campaign URL Builder
https://ga-dev-tools.appspot.com/campaign-url-builder/
utm_campaign, utm_medium, utm_term, utm_content
Collect campaign data with custom URLs
使用自定义网址收集广告系列数据
https://support.google.com/analytics/answer/1033863?hl=en
用户指纹
https://www.cnblogs.com/xgqfrms/p/12968796.html
refs
https://agencyanalytics.com/blog/utm-tracking
https://agencyanalytics.com/assets/downloads/utm-tracking-cheatsheet.pdf
https://web.utm.io/google-analytics-utm-tracking-code-builder/
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