var str = "<sup><div class="he's"/></sup><span id="cs"/>";
function removeCloseTag(str) {
var regCloseTag = /<[^>]+/>/,
regTagName = /[^<][^s]+/,
tmp,
tagName;
while((tmp = str.match(regCloseTag)) && tmp.length > 0){
tagName = tmp[0].match(regTagName);
str = str.replace(//>/, '></'+tagName+'>');
}
return str;
}
var res = removeCloseTag(str); //<sup><div class="he's"></div></sup><span id="cs"></span>