In an object-oriented program, UI, database, and other support code often gets written directly into the business objects. Additional business logic is embedded in the behavior of UI widgets and data-base scripts. This happens because it is the easiest way to make things work, in the short run.
When the domain-related code is diffused through such a large amount of other code, it becomes extremely difficult to see and to reason about. Superficial changes to the UI can actually change business logic. To change a business rule may require meticulous tracing of UI code, database code, or other program elements. Implementing coherent, model-driven objects becomes impractical. Automated testing is awkward. With all the technologies and logic involved in each activity, a program must be kept very simple or it becomes impossible to understand.
--from domain driven design