NSString *str=@"12231354654656";
NSUInteger cnt = 0, length = [str length];
NSRange range = NSMakeRange(0, length);
while(range.location != NSNotFound)
{
range = [str rangeOfString: @"65" options:0 range:range];
if(range.location != NSNotFound)
{
range = NSMakeRange(range.location + range.length, length - (range.location + range.length));
cnt++;
}
}